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Campaign Monitor

Email Marketing Software Provider

Published 03/19/2010 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

Campaign Monitor is an email marketing application dedicated to DIY marketers who want full control in order to run efficient email marketing campaigns. Besides sending email campaigns, this application can also track the results and allow the management of subscriptions.

Campaign Monitor screenshot
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What is the history and popularity of the app?

Campaign Monitor was launched in 2004, but it all began 4 years earlier, when Ben Richardson and David Greiner, in their last year of University, set up the bases of what they hoped to be a successful web design company. However, in a short amount of time, they understood the email marketing sector was deficient in many ways, and saw the potential that it had. Therefore, they began working on the email marketing application that is now Campaign Monitor.
Currently, more than 100.000 designers, agencies and important companies use the application.

What are the differences to other apps?

Campaign Monitor stands out from other similar applications available on the web because of its polished and clean interface that manages at the same time to be both attractive and practical. People that constantly use email marketing applications know how essential a simple interface is, and apart from this, also the importance of working with an application that does not make the eyes bleed. It is smooth and very friendly, making it easy to learn. Also, the stability and the automated tasks that eliminate repetitive tasks are two main advantages that this application has to offer.

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How does the web app look and feel to use?

Browsing the website is fully enjoyable, as it is excellently arranged. All the categories are very well organized, and also, the resources and support segments are very accessible, greatly simplifying things for a new user. The overall smooth interface will not cause any inconveniences, not even after extensive use. Support is always essential when working with applications like Campaign Monitor, and this was obviously considered. Tutorials on everything related to the application are available on the website, together with detailed API documentation, that allows the sync of the Campaign Monitor account with any website that a client might have. Email support is also easily accessible, if more in depth information is required.

How does the registration process work?

Setting up an account requires a valid email address and it is free. By registering, anyone has the possibility to create his own Campaign Monitor site address, where the account login will be done from. After receiving a confirmation email at the submitted email address the account is activated and is ready to be used right away.

What does it cost to use the application?

No setup fees or monthly fees are required by Campaign Monitor. Payment is requested only when sending an email campaign to more than five people. Each campaign costs 5$ plus 1 cent per recipient. Significant discounts are available for big senders. These come in the form of prepaid credits that can be used at any time, and that never expire. These are intended for those companies that want to avoid dealing with many small transactions all the time. Also, the possibility of credit refund for credits that are not going to be used looks very appealing. The pricing goes as following: 50,000 credits - 1 cent/ credit. 50,001 - 100,000 credits - $500 + 0.8 cents for each credit above 50,000. 100,001 - 250,000 credits - $900 + 0.7 cents for each credit above 100,000. 250,001 - 500,000 credits - $1,950 + 0.6 cents for each credit above 250,000. 500,000+ credits - $3,450 + 0.5 cents for each credit above 500,000. The payment can be done with all major credit cards and with special internet services, such as PayPal.

Who would you recommend the application to?

Campaign Monitor is equally addressed to small or big companies and to leading designers that want a solid email campaign application, that combines all the essential features required, and that also offers flexibility. In other words, it is usable both for small and huge companies.

  • Campaign Monitor allows any user to import custom HTML and CSS, in order to enhance the quality of the emails that he plans to send.
  • The management of lists and subscriptions is well covered, as all the messy stuff, such as unsubscribe requests, are handled automatically.
  • Detailed reports can be accessed within the application, which allow the exact estimation of the overall success of the campaign.

Campaign Monitor video

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Campaign Monitor pricing

Cheapest plan (per month) : $15.00
Most expensive plan (per month) : $500.00




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